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Using Pay-Per-Click for Brand Building
If you work at an agency that manages paid search campaigns, it’s likely you’ve encountered the age-old discussion about using PPC to build the client brand. Often there a variety of reasons not to do...
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PPC (Pay-Per-Click) Ad Testing Strategies
Many times a client will come to you (an agency) expecting you to know all the answers. And whether or not we think we know all the answers, the safest way to end up with a happy (and successful)...
View ArticleWhen Not to Use Paid Search (PPC)
Paid search is a most usually a highly effective means of “response” oriented marketing. And, as you saw in my Paid Search for Branding article, it has some other applications as well. However, as with...
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How To Integrate PPC With Other Marketing Tactics
The world is digital, so the world is flat. We are all connected through the digital threads of communication and news to a level of elegant simplicity requiring nothing more than a few clicks on the...
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AdWord’s Announces Flexible Conversion Counting for Advertisers
Yesterday, Google announced flexible conversion counting in AdWords. If you’re an AdWords user, you should have already noticed that the conversion (one-per-click) and conversions (many-per-click)...
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